Testimonials

Trust, honesty, and a research machine! John is highly connected with other professionals in the insurance industry. We were already invested in annuities when we met John. We found that John researches offerings deeper than other providers, helping clients find the best solutions available.
Glenn G
Brookfield
I went to an annuity seminar John Florance offered one evening, going in with absolutely no understanding of what annuities are or how they might work for me. Over the course of the evening, he explained how this part of the financial world works, including risks and advantages, all in terms that were understandable to anyone. So, I set up a phone meeting with him. Throughout the entire process over the next few months, he was patient, kind, and didn't mind answering any questions. Repeatedly, if necessary. He made the entire process so easy, and I feel very comfortable and confident in my decision to work with him. It was like working with a friend–he was flexible, responsive, and trustworthy. The whole process was absolute pleasure to work with. I wish there were more John's to help us plan for our futures!
Kristin E.
Brookfield
We have had LTC insurance for several years. We requested John review our policies for possible replacement with a newer product. He and his colleagues reviewed them, and instead of selling us something new, strongly recommended we keep our current insurance. Smart, intelligent ideas, we trust him implicitly.
Terri G.
Brookfield
John really cares. He listens to us, and he takes time to make sure we understand the pros and cons of the things we’re considering. He never pushes, but helps us with our decisions.
Robert & Susan B.
Hales Corners
I always thought annuities were bunk, but after working with John, I can see where additional lifelong income could help me in my retirement.
Jim W
Mukwonago